For your business to soar high, your potential customers should be your priority. The more you reach out to your customers, the better your chances get to increase your earnings. People are using their smartphones and laptops now more than ever and by targeting them, a lot of business opportunities can be explored.
To effectively promote a service or product to potential customers, video marketing is a major key to success. If you are starting a venture, video marketing can provide you with the initial thrust. On the other hand, if you have been in the market for some time now, you can proliferate and expand your business with proper video marketing. There are reasons manifold why video marketing should be a part of your marketing strategy:
- Boost Your SEO
Search engines will facilitate the rank factor for videos because of the good media content. More content means the scope for more keyword labels including titles, tags, and descriptions. It is also a known fact that YouTube is the second largest search engine in the world. Using SEO, analytical data, and YouTube can put your video content at a higher rank.
- Live – Streaming Means More Customer Engagement
With social media getting popularity worldwide, many people watch videos online every day. Live streaming is getting popular on social media channels like Facebook, Instagram, etc.
- Effective ROI
Another key strategy in reaching business goals is to accurately measure the return on investment. According to a survey, 73% of B2B organizations reported positive results on their ROI after implementing video in their marketing campaigns. Before calculating the ROI of a video campaign, you should have a strong plan including business goals and objectives. You can then measure the ROI with video views, backlinks, and subscribers.
- Video Blogs (VLOGS) are Gaining Popularity
A video blog is a major trend in content marketing. Video bloggers tend to associate with their viewers because of their authenticity. They can monetize their vlog via product placements, corporate sponsorships, native advertising, and more.
Customers are flooded with content on their social media feeds. So it’s important that yours stands out. According to various reports, 92 % of mobile viewers share videos with others. The more widely you distribute your video on different web pages and social media platforms, the more likely someone will see it and share it instantly. Today, most social media platforms do have the “autoplay” option, where a video will start playing as soon as you scroll past it, thereby grabbing the viewers’ attention instantly.
- Video Engages all Departments
Video is being used for internal communications, customer support, Legal, HR, IT, Marketing, Sales, and more. Video content tries to weave a personal connection between the viewer and the brand. Many pieces of research have shown that campaigns with emotional content performed better than campaigns with rational content.
So, whether it’s a testimonial, a product review, or a webinar, having video content in your kitty will surely grab your customer’s attention and keep them craving for more.
Choose Flatworld Solutions for Effective Digital Marketing Services
Flatworld Solutions has been a pioneer in providing quality digital marketing services and a series of other software development services to global clients. Our team comprises some of the most skilled, experienced, and talented digital marketers who are capable of handling any of the client’s requirements. We leverage a streamlined process and the latest digital marketing tools to ensure that we provide our clients with highly effective online marketing solutions. Get in touch with us today!
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