Are planning on redesigning your business website? Will you be working with a web designer? If yes, then you must know that most web designers love to start out with a clean slate. However, you must insist on incorporating crucial links, effective copy and high-ranking web pages into your new website. Here are five tips that can make working with a web designer easy:
1. Do not make things worse
While analyzing your e-commerce website, some businesses can be very easily satisfied and become complacent, while others can interfere too much with things that are already working well. Avoid both these extremes during the resigning process. Ask your service provider to provide you with solid reasons, why your website needs a redesign. Check the facts or go through case studies to find out if a revamp can actually result in more sales.
2. Who will manage the redesign?
Without an effective project plan, a complete architectural restyling cannot be possible. The same is true of an ecommerce site redsign. The entire redesign project should be carefully handled, if you want a successful outcome. Ask your service provider who will be in-charge of handling the project. Lack of clarity in this, could mean that you are responsible. Insist on the hiring of an experienced project manager who will completely control the scope, schedule and budget of the project.
3. Recycle the best parts of your site
While redesigning, remember not to discard your old website. Do not allow your webs designers to get on with their own version of your website, while the important information in your old website is neglected. Use your old site as a basis for research and spend a few hours reviewing the analytics. If you are already running a successful online store, then your website should be doing something right. If you are still confused, talk to your customers and enquire what they like and dislike about your site. Continue reading