At present, video content is the most demanding and dynamic medium for generating interest. It showcases business services and products in an engaging manner that hooks the audiences’ attention. However, standing out from this crowd of competition is easier said than done. Businesses today look to keep their current crop of clients happy and satisfied with the information, all the while digging for more leads and opportunities. One sure-fire way of generating more leads and leveraging the potential of video content is video transcription.
Irrespective of whether your company uses YouTube or other video streaming platforms to highlight your message, you can strive ahead of your competition by providing search engine crawlers as much text-related content as possible about your videos. Together, digital marketing and video transcription, are a deadly duo of productivity and results. One can interview pioneering personalities or experts in their field of work, or provide information by themselves through podcast contents. Search engines don’t sit around to listen to the audio content, instead, they prefer reading its content, thereby helping you ameliorate in the SEO rankings. Here are some of the reasons why transcription is important in digital marketing: