The emergence of technology has enabled businesses to attain new pinnacles of providing better services to customers. We utilize technology in every aspect of a business from understanding the need for a service to delivering one. Recently, the significance of customer feedback has increased as companies are bound to offer the best of services at reasonable prices, thanks to the cut-throat competition in the market. And customer feedback works wonders to survive that competition.
Therefore, the focus shifts towards the aptest medium of interacting with customers. And that is Contact Centers. However, Contact Centers also play a major role in acquiring new customers. Now, while reading the name, one cannot paint a picture beyond a call center where employees receive calls from customers. Which is true but we must look at the bigger picture. Bygone are the days when contact centers were limited to just one type of medium through which they could reach customers.