Are you on the verge of outsourcing telemarketing? If yes, ensure that you choose a service provider who understands your market, your services/products and your sale objectives. Use this ten step guide to choose the right telemarketing company and plan an effective telemarketing campaign.
1. Make sure that telemarketing is right for you: The fact is that telemarketing will not work if it is inappropriate for the product that you are trying to sell, your market or for your organization’s structure. Ask yourself if you can follow leads right away with the number of resources that you have. You will also need to remember that telemarketing is not only about making calls. A telemarketing service provider can also help you re-contact old customers and follow-up on customers from industry events/conferences.
2. Integrate telemarketing into your existing sales process: Your customers will respond more if you are not a complete stranger to them. Make sure to use telemarketing, along with other activities like tweets, LinkedIn updates and email newsletters.
3. Plan out the telemarketing campaign: Define your objectives for every call. Do you want to speak right away to the key decision maker? Do you want to spark an interest in your product and call back later for an appointment. By asking yourself such questions, you will be able to get the most out of each call.
4. Select a telemarketing company: If you have decided on outsourcing telemarketing, the next step will be to choose a telemarketing company who thoroughly understands your expected targets, sales objects, product/services and processes. Choose a provider who will be an apt ambassador for your company. A good tip is to choose a company that follows a call structure instead of a script. Continue reading