Using a Smartphone to send out emails, play games, browse through social networks or watch movies has become the order of the day. It is no wonder that owners of Smartphones also wish to make payments through their mobile. If your business has not yet moved to towards the mobile platform, then it’s time you made the shift with an m-commerce application or mobile payment solution.
Types of mobile payments
There are primarily three ways your customers can make mobile payments through their Smartphones. You can choose from:
- An over-the-network system which would utilize the mobile network of a user to commence process and complete a payment. For example, users can buying an airline ticket, pay a utility bill or even buy apparel from the portal of the service provider.
- Contactless payment systems use NFC or RFID embedded into the mobile device to commence and process mobile payments. There will also be an additional tie-up with Master Card, Visa or any other payment franchisee. Using this type of mobile payment, a user can simply scan their Smartphone and use it to make payments.
- m-commerce applications are yet another way for users to make payments towards a range of industries that include Banking, Airlines, Hospitality and Retail to name a few. Most of these payment apps will be integrated with Master Card, PayPal or Visa networks and come with customized features for Android, Windows and BlackBerry. Today, there are a host of m-commerce apps, such as Ticket Sales, Mobile Concierge apps, Retail Store apps, Banking apps and Restaurant apps for customers to choose from.
With the rapid increase in the use of Smartphones for online browsing and buying, you need to ensure that your website is optimized for mobiles. According to a recent survey, over 58% of UK consumers use their smartphones and 19% use tablets to access the internet and go online. The challenge that companies today face is to make their website perform well on any type of mobile platform – right from the very basic mobile phone to the very sophisticated tablet / smartphone.
To make the mobile web browsing experience seamless, make sure that you know and understand the needs of your customers. Here are six ways that you can use to make your website look great on the smartphone or tablet of your customers:
1. Understand who your customers are
With the wide range of mobile devices in today’s world, understanding who your customers are is a critical factor. You need to be aware about who is using what type of mobile device to access your company website. The mobile section on Google Analytics can give you a complete picture about the type of browsers used to access your site (Explorer, Chrome or Safari). You can also get to know if your customers are visiting your website and then immediately bouncing off.
2. Shift your focus to important things
Find out what content your mobile consumers are looking for or need the most. Make sure that a user does not have to navigate through layers of unnecessary content. This way, you will not be throwing too much of information at your mobile users and slowing down their ability to find out what they want. Get rid of features that take ages to load and always keep in mind constraints like connectivity and bandwidth.
3. Start thinking like your users
Provide your consumers with an easy path to find important information like your contact details. If you own an ecommerce website, make sure that you make it easy for a user to buy products. Limit the amount of stages that a customer has to go through in order to find out what they are looking for. Offering a “click to call” option can make it easy for a user to call up your business and can save them the trouble of jotting down your number. Continue reading
The Android operating system, owned by Google achieved a new milestone by accounting for 81.0% of all Smartphone shipments in the third quarter of 2013 ((3Q13). The IDCs (International Data Corporation) Worldwide Quarterly Mobile Phone Tracker revealed that this was the first time that Android topped 81% of the Smartphone market, closely followed by Microsoft’s Windows Phone, which grew an amazing 156.0% in the last year. Even in spite of high saturation rates in a number of mature markets, the overall Smartphone space has grown by a whopping 39.9% in the third quarter of 2013.
The IDC study, released on 12th November revealed that a total of 261.1 million Smartphones were shipped during the third quarter of 2013, with 81% running on Google’s Android operating system. Among the leading Smartphone manufacturers that run Android on their mobile devices, Samsung achieved the highest market share, with their Galaxy S4 ruling 39% of all Android shipments made in the third quarter of this year.