Tag Archives: research and analysis services

How Will AI Transform the Market Research Industry?

How Will AI Transform the Market Research Industry?

Posted on March 19, 2020

Artificial Intelligence or AI as we know it has already revolutionized the entire market with a wide variety of its uses in different fields of our daily lives starting right from our mobile phones to social media, and marketing and commerce. The feedback that we have been getting from the market concerning artificial intelligence has been so far so good, and this invention has democratized into many more fields in the coming years eventually. With a lot of space for expanding the growth as well as making the AI algorithms more ‘intelligent’, we can have a myriad of choices to implement the use of artificial intelligence. Some of the best results in the implementation of this are as follows:

  1. Detection of fake news
    The first and foremost thing that destroys market research is fake news or fraudulent news. These lead to incorrect data and mismanagement of indicators which determines the precision with which the data is handled. Many clients want clean and accurate data and this would be a major blow to those.
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Why Should Companies Opt for Syndicated Research in 2020?

Why Should Companies Opt for Syndicated Research in 2020?

Posted on November 7, 2019

The systematic process of collecting information about the factors that might affect any industry along with the statistical analysis of the same is known as market research. The detailed market research would enable a company to know about customer behavior, emerging trends, product usage, brand positioning, etc. Market research can be of several types based on a number of factors. Syndicated research is that market research is carried out by a research firm but it is not limited to any specific client. The conclusions of such reports are often sold in the market in various forms such as raw data, presentations, and reports. Anyone can buy such a report.

Why Syndicated Research is Conducted?

Then the question arises as to why does market research firms conduct syndicated research? There are several reasons as to why syndicated research is carried out by market research firms. Some of them are listed below:

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