The systematic process of collecting information about the factors that might affect any industry along with the statistical analysis of the same is known as market research. The detailed market research would enable a company to know about customer behavior, emerging trends, product usage, brand positioning, etc. Market research can be of several types based on a number of factors. Syndicated research is that market research is carried out by a research firm but it is not limited to any specific client. The conclusions of such reports are often sold in the market in various forms such as raw data, presentations, and reports. Anyone can buy such a report.
Why Syndicated Research is Conducted?
Then the question arises as to why does market research firms conduct syndicated research? There are several reasons as to why syndicated research is carried out by market research firms. Some of them are listed below: