Recommender systems are one of the latest additions to the long list of marketing ploys made available by technology. These are basically algorithms which provide the consumer recommendations for products that are similar to their choices. Recommendation systems are widely used by websites such as Netflix or Amazon, and they have a huge impact on the consumer sales. Here are some of the ways that recommender systems are changing the various trends in consumer marketing:
- Discovery
The first step towards a consumer buying a certain product is the consumer finding out about it. In case of online products, this happens via search and if the description of the product contains the keywords of the search, it will appear in the results and will be placed in the list as per its popularity. However, with the introduction of recommender systems, it is seen that this model of placing keywords within the description has turned redundant and most people are going from one product to another through the process of recommendation tabs within the website.
