The prime concern of an online business is to gain and retain customers. It has been found that gaining new customers can cost as much as 6 times more than retaining loyal ones. This point helps you to strategize your next customer relationship management moves.
How can you maintain a healthy customer base? Apart from digitally marketing your products and services for organic traffic, you also need to keep an eye on the customers who are not using the online portals anymore. How can you do that? This is where customer reactivation strategies framed by the top service providers can be very helpful. Here is a glimpse of the strategies you can begin with.
Some of the Key Dormant Customer Reactivation Strategies
A survey suggests that only a 5% escalation of customer retention and reactivation can generate as much as 95% of the profit you make. Here is how you can rekindle the interest of customers.