Do you plan on starting a new business venture? Or maybe you plan on introducing a novel business strategy? If yes, your business will find it quite helpful to conduct a SWOT analysis. With a thorough analysis of your Strengths, Weaknesses, Opportunities, and Threats, you can get a deeper insight into the external/internal factors that can help your business reach its goals. Though a SWOT analysis is quite useful and easy to perform, there are a few things that you should keep in mind while performing a SWOT analysis.