Tag Archives: Market Research Services

3 Reasons Why Your Insurance Business Needs Market Research

3 Reasons Why Your Insurance Business Needs Market Research

Posted on January 14, 2021

Insurance is a part and parcel of the modern world. People like to ensure what they consider as an asset. There are excellent services provided by an insurance business to avail of such benefits. How can you understand that your business is being trusted by the target audience? The answers lie in market research.

Market research is a mandatory part of an insurance business when something new is to be launched. It helps to find out the current condition of the business. Questions answered by customers and the image pertained to your business can be improved significantly when you directly interact with the consumers.
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How Will AI Transform the Market Research Industry?

How Will AI Transform the Market Research Industry?

Posted on March 19, 2020

Artificial Intelligence or AI as we know it has already revolutionized the entire market with a wide variety of its uses in different fields of our daily lives starting right from our mobile phones to social media, and marketing and commerce. The feedback that we have been getting from the market concerning artificial intelligence has been so far so good, and this invention has democratized into many more fields in the coming years eventually. With a lot of space for expanding the growth as well as making the AI algorithms more ‘intelligent’, we can have a myriad of choices to implement the use of artificial intelligence. Some of the best results in the implementation of this are as follows:

  1. Detection of fake news
    The first and foremost thing that destroys market research is fake news or fraudulent news. These lead to incorrect data and mismanagement of indicators which determines the precision with which the data is handled. Many clients want clean and accurate data and this would be a major blow to those.

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