We are living in an age where the need for video for product or service promotion has become important. Every other brand or company make use of video for the promotion purpose and reach out to the wider audience. With the demand for video creation is increasing, the demand for video editing is also increasing. There are many new emerging video editing trends helping brands to use as a part of creativity for marketing purpose:
- Live Video and Real-Time Shopping
Live streaming of video gets the best organic traffic and engagement. According to the report by Socialbakers, Facebook Live is the most engaging video format on the platform. Like Facebook, Instagram live video is also equally engaging. In 2021, we will see more such real-time videos that can help in engaging viewers.