Have you noticed that the fonts chosen in the commercials, landing pages, websites, and other promotional tools carry the best flows? It seems that the fonts are made to match the attributes of a brand’s particular product. How does the graphic designer find such brilliant fonts?
This is called Kinetic Typography.
Online Source for Kinetic Typography Elements
The days of old, conventional fonts are gone. You need to be creative in every element you choose in the advertisements and other audio-visual entities you want to design. Why do we put so much thought into choosing templates for kinetic typography?
Every promotional element, whether it is a website or commercial, gets a couple of seconds to grab the attention of the viewers. Hence, the ingredients must have an even tone to create a brilliant impression and serve the purpose.