When we talk about social media marketing, one of the most effective and strongest media is the video format. Video format not only ensures that the brand is promoted well but also promises further user engagement. Which is why, almost every social media platform, is working on supporting video creation and production. The success and viewership of the video format led to Cisco predicting, that by 2019, almost 80% of the internet’s content can be expected to be in the form of videos.
To support longer video creation, Instagram launched IGTV in June 2018. It has been compared the Video giant YouTube, but read on to know what exactly is IGTV and what makes it different.
What is IGTV Video?
IGTV is an application that can be either used alone or the same feature can be used on Instagram. The basic difference between IGTV and Instagram stories is that the former can last up to an hour length. The user can simply download the app and create their own channel to get started.