Marketing Automation is the process of using software to automate repetitive marketing operations is known as marketing automation. Marketers utilize this software to nurture leads, with interfaces to customer relationship management (CRM) and customer data platform (CDP) software being common. Marketers also use automates and customize marketing messages and content using these platforms. Through the right use of marketing automation, vendors make a lot of money.
Digital marketers can use this automation process for the sales of the product or marketing the same. Marketing automation simplifies the sales funnel, making it easier for sales and marketing teams to create leads and convert them into paying clients.
Marketing Automation Features
Marketing automation has a lot of benefits. Some major characteristics of marketing automation solution include:
- Lead Nurturing
Lead nurturing is the practice of sending a series of automated emails to prospects to engage them by providing useful information.