Technology and innovation have left no stone unturned in drastically impacting various industries in the last few years. Financial services industry is one such industry, which has been significantly impacted by changing technological advances. Last year, we saw numerous trends and advancements in the same and we expect a lot more of changes this year. Read on to know the most important trends in the financial services marketing industry:
- Focus on Customer Experience, Data-driven Marketing
With the stiff competition that the already established financial companies are facing from the newer ones, they will surely try to win the trust of more and more customers. They will focus on creating a better customer experience and building their trust. A more personalized approach will gain popularity with an emphasis on data-driven marketing.