Tag Archives: e-commerce store

Top Five Elements of An E-commerce Website

Posted on September 13, 2015

What should you include when you create/optimize an e-commerce website? Here are five essential elements that every e-commerce website must contain.

More and more retailers are now preferring e-commerce websites over the traditional retail shop. E-commerce stores do have an endless list of benefits, though an actual retail shop is difficult to replace because of the physical shopping experience that it offers. However, there are ways to make the e-commerce experience for your customers brilliant.

Here are five essential elements that your e-commerce site should include:

1. Persuasive content

Your customers will not be able to “feel” a product until it is bought. To make up for this, your content should be convincing and give them the best impression about a product. A customer should be persuaded to buy, simply by reading your content. Ensure that every product on your site is well-displayed and accompanied by detailed, yet persuasive information.

2. Easy-to-use navigation and user flow

Since retailers are now aware that e-commerce platforms have many benefits, the competition within this market is stiff. The most important thing to do for your e-commerce platform is to offer the best user experience. This will keep your customers happy and make them come back for more. You could follow a very functional design or an intuitive concept. Just make sure that your site offers optimal navigation. Continue reading