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Data Mining – Why your Business Needs It?

Data Mining – Why your Business Needs It?

Posted on December 19, 2014

When it comes to making effective, informed and better decisions, it makes sense to have more data. Access to the right information can help you make the best decisions that would in turn affect not just your company, but your customers as well. But how do you make the most of your data? The answer is Data Mining.

What is data mining?

The process of carefully combing through a pile of information from a data source, locating the most important information and then collating that information into an easily accessible format is what data mining is about. From websites to consumer databases or even meta data, data mining can be effectively used for any such data source.

Why use data mining?

Data mining can help your organization unearth information, such as the following:

1. Consumer related information: Data mining can help you find out more about the buying habits of your customers, their contact information and other such important details which you can add to your database.  This type of information can come in handy when your business needs to make important production or marketing decisions.

2. The latest market trends:  Data mining can throw light on the latest market trends that your business needs to comprehend before releasing a new product/service.  Keeping in line with the latest market trends will also have an effect on things like branding, product design and marketing.

3. Analysis of competitors:  It is quite easy to lose your stand in the market, without adequate information about what your competition is doing. With data mining, you can get a better insight into the products/services offered by your competitors and the efforts and marketing strategies that they are employing. Continue reading