Did you know that inaccurate data will limit your marketing effectiveness and even damage your business reputations? Now you make your data give you results through data cleansing.
Data cleansing or data scrubbing refers to the process of correcting or removing data from a database or mailing files that have incorrect, obsolete, inaccurate or incomplete data. Data can be very easily incorrectly keyed and can also go out-of-date very quickly. If you wish to keep your data clean and up-to-date, you will need to maintain both quality and integrity in your database. The best way to do this is through data cleansing.
Data cleansing is the most cost-effective way of making sure that your existing records are accurate. Good quality data will empower you to analyse your customer base, make informed business decisions and improve your performance. Using data cleansing is a great way to make sure that your database is consistent, free of errors and follows a standard.
Top 3 reasons for using data cleansing
- Access a database that has 100% accurate and consistent records. For instance, an accurate address will improve your response rate and will result in increased revenue.
- Drastically reduce the amount of mail that is returned, delayed or undelivered
- Since data cleansing is an electronic process, it is can save you both time and money, when compared to manual data cleansing
