The learning industry has witnessed a huge growth in the recent times. One of the biggest contributors to the growth of this industry is video content. Name any reputed brand in the industry and you’d know that video content has been a game changer for them. Posting videos not only on their portals but also on social media channels such as Twitter, Facebook, Instagram, YouTube, Snapchat, etc. has proved to be a great part of marketing and reaching out to consumers. After all, we all know how amazingly video content is being consumed across the globe and how it is connecting people from miles apart.
Video is the Fastest Way to Learn
If we go by a recent survey, visual information has the power to process 60,000 times more strongly than text can ever do. This in itself is huge evidence of the fact that creating video content is a game changer for a brand. Taking support of another statistics, people remember only 10 percent of what they read and 20 percent of what they hear but 30 percent of what they see. This brings us to another conclusion – video content is the way out for the learning industry. If we were to combine the attention span of a visual where one can see and hear, we saw that people were able to remember 50 percent of the content.