Five cross selling and up selling techniques that you can use to boost your bottom-line.
Would you like some French fries to go with that? This is one of the most common sentence spoken in fast food restaurants across the United States. This is a fine example of cross selling and brings in millions of dollars in sales for the American fast food industry.
If you are looking for an example of up selling, think about the word “supersize”. MacDonald’s probably makes the most profit by marketing for their supersize burgers. If cross selling and up-selling can work wonders for the fast food industry, they surely can have the same results for your business and boost up your sales.
However, before you start on an up selling or cross selling spree, here are five techniques that you can use to make the most of these sales strategies and boost your bottom-line at the same time.
1. Customer value comes first
Though up selling and cross selling can multiply your sales, you must remember that these strategies are not a replacement for traditional marketing and sales methods. The deciding factor in up selling and cross selling has to be customer value. For instance, you would make a customer resent your bank, if you insist on a credit card that he/she might not want when the customer opens an account with your bank.
2. Recommend through product preferences
However, try not be shy about recommending items that would bring value to your customer. Keep providing relevant recommendations on what else a customer can buy, through product preferences on your site. This is especially important if you offer complicated services or have a large inventory to sell. This is also a great way to expose all that you sell to your customers. Continue reading