Tag Archives: company

4 Tips to Get your Brand Famous on Social Media

Posted on February 15, 2015

If your business is not active on social media, then you may be missing out on a huge amount of business. Here are four tips to help you promote your brand on social media.

With more and more people spending a significant amount of time on social networking sites, this type of media has become a vital aspect of online marketing. No matter the type of business of own, whether a small start-up or a multi-million dollar company, it is extremely important to leverage the power of social media, in order to increase your company’s brand visibility and business.

Are you not sure about where to start with your social media efforts? Do not worry, use our list of the top four ways by which social media can be effectively used to build up your brand.

1. Extend your social reach by using every available site

It is very important to create a profile for your company on every leading social media website like Facebook, LinkedIn, Twitter and Google+. You can even venture into sites like Slideshare and Pinterest to increase your social reach. You must remember that the more company profiles that you maintain, the more customers you can reach on a regular basis.

2. Always be active

It is not enough to only create company profiles. The next important thing is to avoid neglecting your social media profiles, as your customers will think that your brand does not have anything new to share. You will have to update all your profiles on a daily basis. Though this is tedious, the consequences of not being active are much worse. You can use a tool like HootSuite to effectively plan out your social media activity weeks or even months in advance. Continue reading

What is Outsourcing?

Posted on June 28, 2013

Is your business looking for skills or expertise that doesn’t exist within your organization? If yes, then the answer to your problems is outsourcing.  The meaning of outsourcing is simple – going OUT to discover the SOURCE of what you need.  Most businesses nowadays outsource in order to address the needs of their customers, both external and internal. While external customers ultimately buy a company’s services or products, internal customers are a firm’s own shareholders and employees. With the concept of outsourcing a company can obtain payroll services as well as the production of machine parts.

How did outsourcing begin?

Outsourcing can trace its roots back to large manufacturing organizations which engaged outside companies to develop the special components that they required for their products. For instance, in the past, automakers hired external companies to develop components for their air conditioning units, sunroofs and sound systems. In some special cases, automakers even moved entire factories to foreign locations, where they could access special skill sets at a lower cost.

However, in recent years, there has been a big shift towards Service Outsourcing, which refers to the practice of companies engaging outside business firms to help them with specialized work.

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