Automation has engulfed the business landscape. With advancements in technology, robots are getting more and more precise and are approaching human intelligence with cognitive capabilities. Edging automation down this path will augment humans by taking care of tasks that require human judgment or intervention repetitively.
Sounds promising, isn’t it?
Humans are moving closer to a world driven by technology, wherein automation will take care of mundane jobs and humans will be free to do more productive tasks. Machine Learning, Natural Language Processing, and Speech Recognition, collaboratively, define Cognitive Robotic Process Automation.
The applications of Cognitive Robotic Process Automation are quite widespread; let’s dive deep:
Marketing Sector
Tremendous advantages of Cognitive RPA have been witnessed by various marketing channels. A chatbot is a perfect example of a robot that is capable of answering queries regarding products and services without any human intervention. Voice assistants and recommendation engines have taken marketing to a whole new level where humans do not need to offer suggestions. Robots are able to perform human-like processing of data to assist customers, enabling them to make a choice.
