Customer relationship management, or CRM, is an essential component of every company. It aids in the retention of existing consumers as well as the acquisition of new ones, resulting in increased revenues. It serves as a central database that houses all of the consumer information.
Well, it’s a set of strategies, processes, and technology that enable businesses to manage customer interactions and data over the customer life cycle. So, how does data mining fit into the picture? A competent CRM will only assist you in collecting, storing, and organizing data from many sources. For example, it may be used in conjunction with a document management system to collect as much data as possible.
