Tag Archives: blogging

13 Reasons Why your Business Should Write a Business Blog

Posted on January 24, 2014

Did you know that blogging is one of the most valuable tools that your business can use to build a good relationship with your customers? If you are not blogging, then its time you got started, or lose out on the sure benefits of a maintaining a business blog. If you need a little bit of inspiration, here are 13 reasons (in no particular order) why your business should start blogging:

  1. A business blog is a simple, easy-to-use platform that you can use to connect with customers and share relevant and timely information with them.
  2. Since search engines love content that is valuable and rich in keywords, you can get more traffic to your website, though a business blog.
  3. You do not have to be designer to come up with a great-looking blog. These are several blogging platforms like Hubspot and WordPress that are very easy to use and require no graphic skills.
  4. A recent Hubspot surveys reveals that 60% of businesses who blog acquire more customers.
  5. A business blog can give your company a voice. You can freely talk about market trends, new products/services and other relevant news topics. A blog can also bring out your company’s personality and emphasize on your brand.
  6. With a business blog, you can easily share your areas of expertise. Through informative articles, you can position your company as a subject area expert.
  7. Unlike articles on your website, a blog creates a two-way conversation with your prospects, customers and industry peers. Through your blog, customers can interact with your company and leave their thoughts on your comments. Continue reading