SEM (Search Engine Marketing), also popularly known as Pay Per Click, is a type of paid marketing carried out on search engines to drive targeted traffic to a website and to increase the search engine visibility of a website.
The search results of Google are divided into two sections, organic and paid search results. Thus, whenever, any user puts a query in Google, the paid search results are shown on the top of the organic search results, and thus, users are likely to click on the paid results as they are on the top organic search results. Thus, SEM puts your business at the top of the ones which have high search engine rankings. Undeniably, it’s the best way to drive niche specific search engine visitors to your website.
Why Invest in Search Engine Marketing?
Here are the top reasons signifying why investing in SEM can increase your ROI significantly: