Perceptual Mapping is a visual representation where brands, products, and services stand strong among competitors. In other words, it is also called positional mapping. There are two key attributes of mapping- Price, and Quality. Once the marketer focuses on any of the attributes, the next step is plotting the brand, products, or services to check if the attribution is perfect or not.
In perceptual mapping, customer input is utilized to help to understand the brand or service. Marketers can also prefer using specific marketing data by looking at the competitive landscape through a digital customer-engagement perspective.
Businesses using perceptual mapping can benefit in many ways:
- Check the Existing Competition
By using perceptual mapping, you need to compile the list of existing competition products or services included in the market survey. Completely depending on your product, you should survey at least 3-4 competitors, especially the one having a large market share. This could be time-consuming but is worth it to perform.
