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Customer Journey Maps

Customer Journey Maps: What Are They and How Can They Help?

Posted on November 17, 2016

Every organization wants to provide complete customer satisfaction and delight. However, how is it possible for the organizations to get correct feedback from the customers, in order to work and improve? This is where the role of a customer journey map comes into play. It is an interactive platform for the customers to voice their experience of the whole journey of a certain service of a particular organization. It is more of narrating the experience in the form of a story rather than just submitting a simple feedback.

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