Customer Journey Maps: What Are They and How Can They Help?

Every organization wants to provide complete customer satisfaction and delight. However, how is it possible for the organizations to get correct feedback from the customers, in order to work and improve? This is where the role of a customer journey map comes into play. It is an interactive platform for the customers to voice their experience of the whole journey of a certain service of a particular organization. It is more of narrating the experience in the form of a story rather than just submitting a simple feedback.

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5 Emerging Trends in Illustration

In a world of increased innovation in marketing, every business has an urgent need for perfect illustration to attract customers towards them. The basic criterion of an illustration is having the apt concept of design and drawing. Many believe that anyone who has a flair for drawing and can pour out his/her creative juices into the illustration will be able to make an excellent illustration! However, after the initial sketch-based illustration, the modern matter ought to be amalgamated with the same. Modern day illustration is far more complex, and demands illustrators to be abreast with all the latest trends in illustration and 3D art.

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How Tightening the Security Net Can Help Logistics Companies?

While manufacturing the goods in a secure environment is necessary for any organization, but ensuring complete security in the supply chain is vital for delivering the manufactured goods safely. Despite the tremendous progress which technology and other industrial domains have made globally, the threats to the global security chain are still there. Thus, it is very important to tighten the security net in order to help the logistics companies and to protect the supply chain against malicious intentions.

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Reinventing the Future with the Help of Chatbots

Technology is innovating at an accelerating pace and newer technology and gadgets are being invented on a daily basis. Today, where companies are facing cutting-edge completion in each industry vertical, every organization is struggling to perform better than its counterparts. While overloads have become a common problem, organizations constantly face the pressure of increasing their ROI and deliver measurable results in order to stay viable. As a result, companies are adopting technology-oriented solutions in order to automate tasks. One such technology innovation is “Chatbots”, which exhibit glimpses of the A.I assisted future that sci-fi movies have dreamt of since quite a while back.

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How Can You Use Snapchat for Brand Marketing?

Today, social media websites are proving to be immensely beneficial for companies who want to promote and market their products and services in as efficient and cost-effective manner as possible. Social media has had a massive influential impact on businesses in the modern age. People or brands are going for social media marketing because of numerous reasons. Social media allows them access to a massive platform where they can showcase their products and services not only to a limited audience but to people all around the globe.

Social media websites such as Facebook, Instagram, Twitter, etc. are already established in the business world, but one tool that many people are also finding useful as a marketing tool today is Snapchat. Earlier Snapchat was used only for sharing photos, videos, and stories, but now people, especially businessmen, are leveraging it in new and exciting ways to market their wares.

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5 Photography Trends to Watch Out For In 2017

While photography is indeed an art, but the emergence of high-end technology tools to assist photographers have completely changed the way we capture and develop our photographs. Today, using the latest photographic software and tools, even amateur photographers can come up with incredible shots.

This post presents an insight into the latest photography trends which will dominate the year 2017.

  1. Complicated Patterns

    Patterns have always been one of the basic trends in the textile industry, flowing and ebbing in their popularity across seasons. But one of the recent trends in photography is the use of minimalism which highlights multiple layers of color bursts and patterns in order to present a cohesive final image.

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Why Manual Transcriptions Will Be Better Than Automatic Counterparts?

Transcription refers to the conversion of spoken words to a discernable textual form. There are many professionals such as lawyers, doctors, etc. who record their observations and send them for transcription. Owing to the rising demand for transcription professionals, many companies have started deploying automated transcription software solutions to cater to the needs of their clients in a time efficient manner. With the help of voice recognition software, recordings can easily be converted into a written format. However, many argue that the level of accuracy and quality is not the same when manual and automated transcriptions are compared. While manual transcription is a time-intensive process as compared to automated transcription, but still it assures much higher quality, flawlessness, and accuracy as compared to the former.

Many experts accentuate the fact that while automatic transcriptions may serve the required purpose for general transcriptions, but for legal and medical transcriptions, the transcriber needs to be aware of certain jargons or “field specific terms” in order to provide correct transcription. Also, academic transcriptions yield the best result when done manually.

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Future of CAD Services Outsourcing – An Indian Perspective

India has established its name as one of the best destinations for IT Outsourcing by delivering eminent and pioneering services across different industry verticals to a global clientele. Furthermore, as recent trends go, the world is looking at India as an engineering knowledge hub, which implies that along with IT, Indian companies can mark a distinct niche for itself in another service stream currently referred to as ESO (Engineering Services Outsourcing).

In recent decades the ESO market has witnessed a gradual rise, but still the potential is unexplored. The ESO market in recent years has evolved to encompass a broad array of new product development, engineering consulting, and value-based engineering functions. If viewed from the global perspective, ESO spend is proportionally shifting from different mature global markets to emerging markets in India, and therefore it can be expected that the Indian vendors would be able to exhibit their accomplishments soon.

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The Current State of Tax Outsourcing

Outsourcing is becoming popular globally, and over the last decade, several accounting firms, whether large international enterprises or small local firms have adopted tax outsourcing as one of the ways to enhance client service, efficiency, and staff retention. This post will present a brief insight about the benefits offered by tax outsourcing while discussing about the diverse regulatory & security issues pertaining to the business process.

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5 Points to a Successful Telemarketing Campaign in a “DND” World

Telemarketing, these days, is becoming difficult to pursue for an organization as people prefer to opt for DND (Do Not Disturb) services. Today, everyone is struggling for time and our crunching schedules have made us poor in terms of available time. Thus, no one wants to have long telephonic conversations with telemarketers. However, if your organization wants to carry out a telemarketing campaign in this “Do Not Disturb” world, there are some vital points which you must mull over before launching the campaign.

Here are the 5 significant points which can help you achieve success in telemarketing even when people are not that forthcoming:

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