In today’s world, it is merely not enough for a brand to provide top-notch products or services, they also need to market the same. And if a brand is looking to sell to other businesses and not directly to the consumers, then the process becomes much tougher. B2B lead generation agencies perform this particular task, wherein they contact key decision makers from various brands and pitch them the product that the client has hired them to sell. Herein we have highlighted a few tips that can enhance the chances of generating a successful lead:
- Don’t try to be a seller
Although the purpose of a B2B brand is to indeed sell a product or service, it is best to approach the target in a different way. Maybe provide them with a free eBook or call them up about an offer. In the process, find out whether they are looking for what is being provided and arouse their interest for the same. Since the people that are considered as targets by B2B brands hold powerful positions, their schedules are usually packed and they will not entertain sales calls. However, if approached with a different reason altogether, a conversation can be generated via which the marketing process can take place.
Recommender systems are one of the latest additions to the long list of marketing ploys made available by technology. These are basically algorithms which provide the consumer recommendations for products that are similar to their choices. Recommendation systems are widely used by websites such as Netflix or Amazon, and they have a huge impact on the consumer sales. Here are some of the ways that recommender systems are changing the various trends in consumer marketing:
The first step towards a consumer buying a certain product is the consumer finding out about it. In case of online products, this happens via search and if the description of the product contains the keywords of the search, it will appear in the results and will be placed in the list as per its popularity. However, with the introduction of recommender systems, it is seen that this model of placing keywords within the description has turned redundant and most people are going from one product to another through the process of recommendation tabs within the website.
At present, video content is the most demanding and dynamic medium for generating interest. It showcases business services and products in an engaging manner that hooks the audiences’ attention. However, standing out from this crowd of competition is easier said than done. Businesses today look to keep their current crop of clients happy and satisfied with the information, all the while digging for more leads and opportunities. One sure-fire way of generating more leads and leveraging the potential of video content is video transcription.
Irrespective of whether your company uses YouTube or other video streaming platforms to highlight your message, you can strive ahead of your competition by providing search engine crawlers as much text-related content as possible about your videos. Together, digital marketing and video transcription, are a deadly duo of productivity and results. One can interview pioneering personalities or experts in their field of work, or provide information by themselves through podcast contents. Search engines don’t sit around to listen to the audio content, instead, they prefer reading its content, thereby helping you ameliorate in the SEO rankings. Here are some of the reasons why transcription is important in digital marketing:
A smartphone has become a part of every member’s life in our household. With advancements in technology, multiple sectors are edging closer to become easily accessible to humans. One such sector which is getting heavily benefited by mobile phones is the hospitality industry.
Medical professionals are trying to stay connected with patients for better healthcare using mobile apps in case of an emergency situation.
How can a Medical App Help Hospitals?
A hospital is the place of maximum activities. There are multiple errands to be handled for each patient and a lot of data management needs to be conducted. Developing a medical app brings a digital streamlining to the existing operations for all doctors, nurses, as well as the patients. Here we have listed some of the mobile apps which can be utilized in a hospital:
With Blockchain and Internet of Things gaining widespread acceptance, the technological world seems to be converging once again. Today, we have experienced the use-cases of both these disruptive technologies, separately. The prominence of IoT is bringing the much-awaited technology revolution to the electronic objects and their connectivity. IoT has a much closer impact on our daily lives and it is expected that by the end of the year 2020 around 20 billion devices will be connected to work in unison.
Gone are the days when just our phones were smart. This is the world of smartwatches, smart cars, smart homes and other smart devices. What was once called an embedded internet back in 1999, in a small experiment, has become a revolution at present. But with IoT creeping into our devices everywhere, the chances of data being compromised are becoming higher and this is where Blockchain seems to plug-in the data leak points.
Every business comes either with its suite of products or services to be consumed by the clients. Promotion or marketing is a hard fact of the business world as no business can thrive without that. The era from when the business promotion was established as a potential channel to drive sales, the entire fraternity has been devising entirely low-cost and high impact promotional materials.
A start-up, a medium scale business, or a global enterprise, all go after promotional business material. If you are not doing so, you are losing an edge of your business to your competitors. Let’s look at how promotional products are important for a business:
- Create a Cost-effective Marketing Channel
Enterprises usually spend massive sums on creating eye-catchy billboards and they have proved to be effective for them. But not all businesses can splurge into spending so much money. Promotional materials like itemized gifts are a very cost-effective channel but create a long-lasting impression on the customer’s mind. Herein, even a small item like a pen or bio-degradable bag finds its way to the customer’s heart.
No business works in solace and never does a business idea remain unique for long. In this highly competitive environment, it becomes essential to assess the competitor if a business wants to thrive. It has always remained a very important aspect of the business strategy development. The businesses who tend to ignore the competition tend to go way out of the league and the ones who just copy their competitors succumb under the pressure of their competition and lose their identity.
Running a direct and indirect competitor analysis helps businesses drive a unique product or strategy. It helps business identify:
- Competitive advantages or disadvantages of their set of products and services
- Assess the future of the product or services by understanding the past and present strategies of the competitors
- Take informed decisions and take a competitive lead against the existing and budding competitors
- Helps business price the product appropriately to garner interest and benefits the customers at the same time
With the advancement of the technology front, blockchain and various cryptocurrencies are gaining huge popularity. Despite witnessing the bearish trend in 2018, the concepts behind a few strong market players in cryptocurrency are so impactful that they keep soaring in popularity.
Decentralization is innovatively used to bring around an unregulated environment that is private, anonymous, and secure enough. The top cryptocurrencies of 2018 predominantly are:
- Bitcoin (BTC)
Popularly known as the gold-bearer of cryptocurrencies, development of Bitcoin was a historic event and it garners the first mover’s advantage. Owing to the increasing global financial crises, the Bitcoin value has been increasing strikingly. Starting from a value of $1, the Bitcoin prices have soared to $15K in 2017. The Bitcoin ecosystem is very strong and is evolving continuously. With the latest addition of Bitcoin Lightning Network that allows iApps development for more mainstream usages, Bitcoin is making it use-case-based as well as a store of value currency.
If there is an industry that has benefited the most from technology advancements in software, it is the medical industry and especially the pharmacy. With the growing trend of online migration and increasing sales, pharmacies require potent management solutions to keep track of the deliveries, stock and staying updated with any regulatory changes.
Some of the top trends in pharmacy management software are listed here.
- Software that derives value out of the data
If you are a single pharmacy or a chain of pharmacy stores, you must be having a tremendous amount of data that is just lying around. This data could be turned out to be very useful for your growth and better branding. The management software embedded with a data analytics program will allow you to make a better decision with all the financial data, customer data, and clinical data you received from every pharmacy unit under your umbrella. The data can help you monitor how your customers are behaving and what changes on your end will impact their buying decisions and effectively bring you closer to manage your stores financially well.
Whether you are a technology enthusiast or not, you must have heard of the term IoT (Internet of Things)? It is a trend that has caught up to our lives and soon we are going to witness a significant change in using smart devices as they will all be smartly connected.
The prime fuel to the IoT ecosystem is the data from the devices that are being managed by edge analytics. Edge Analytics goes beyond just collecting data from the source of its production and is more about the data being processed so that IoT can use it more effectively for better operations. This collected data is then processed, making IoT independent of internet access at all times.
Hence, effectively, with edge analytics in place, IoT devices can use data every time.