Outsourcing Companies Go Social

Posted on May 13, 2010

Clients make all the difference in any business! Without them, no business can survive. While it is obvious that customer loyalty, customer retention and customer delight help your business to flourish, but without the ‘customer’, these terms make little sense. Similarly, in the outsourcing business, there is a constant need to build a good clientele. While there are several traditional ways of acquiring clients, companies are now resorting to innovative methods to create awareness about their products and services and increase their list of customers / clients.

Did You Say Social Media?

Thus, in order to reach out to potential customers directly, companies are going the social media way! Among the several benefits of social media, outsourcing companies get a platform to express value to customers in a bonafide and direct voice. The social media enables companies to talk about their products and services in a more personal manner. The situation has become so intense that most of the social media websites are flooded with marketers trying to ‘shout out’ their products, services, brand positioning and other messages.

Social media is increasingly becoming a significant part of the overall communication strategy of companies and can be used to transform business opportunities via interactions that allow outsourcing companies to not just reach and connect with potential customers but also be ‘found’ by them. Outsourcing companies are resorting to social media marketing, leveraging online communities to promote their business, products and services. Key terms related to social media marketing are:

  • Social bookmarking
  • Article marketing
  • Blogging and microblogging
  • Video marketing
  • Link building
  • Podcasting
  • Forums
  • RSS feeds

The social media marketing channel enables outsourcing companies to reach their target audience directly and gives them a competitive advantage. Social networks allow users to find and connect with each other based on interests and shared connections. This makes business sense for outsourcing companies to combine the people-centric aspects of social networks with collaborative content and knowledge management.

Key Players

There Internet has a plethora of social networking websites, the popular ones being:

  • Facebook
  • Twitter
  • LinkedIn
  • Orkut

Companies ensure that they have a presence on one of several of such websites. In fact, they also place a link to these websites on their official websites. This has become more of a necessity now, rather than a style statement. A person who likes a particular company’s services can vouch for the same on that particular company’s page on a social networking website. Other people who are connected to that person will come to know about this and will naturally be curious to know more about that particular company’s services. Automatically, a chain starts, which just keeps getting longer on the Internet, across geographical boundaries.

Going social seems to be the new way of life for outsourcing companies!

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