Market research has become an important part of business activities today, as it helps in understanding the anticipations of the consumers and what they expect from a brand. By investing in good market research, businesses can certainly gain an edge over their competitors.
Here are the top market research trends which are going to dominate the coming year:
- Insights Findings to Rise
In 2017, businesses would be seen investing more in insights findings. Data is becoming more abundant, but, the techniques which can be used for finding resourceful insights are still being developed.
In the coming year, one will see businesses investing more on strategies and techniques which can facilitate and improve the ability to discover and communicate these insights.
- Automation Will Underpin Success Stories In the Near Future
While this has been a key trend for the last few years, it is going to dominate the industry in the coming year as well.
Automation helps in reducing costs, accelerating speed, and enabling a business to be more productive. With the ability to enhance productivity of the business, most businesses are investing and will continue to do so to find new automation strategies and opportunities.
- Artificial Intelligence Will Dominate the Business Research Trends
In 2017, AI is going to be everywhere, and it is certainly going to be one of the most talked about market research trends. Businesses are looking for innovative ways to leverage AI to enhance their productivity and take better decisions.
Amongst the top businesses which will have the highest AI impact in the coming future include data analysis, survey design, project design and text analytics.
- Social Media Research To Facilitate Vital Insights
Nothing reveals better research results than social media. Social media networks like Facebook, Instagram, WhatsApp, Twitter, Google+, etc. are the top places where all the customers share their opinions and much more with their friends, and business brands.
Social media can facilitate valuable information which can be used by businesses in multiple ways to enhance their customer service, offerings, and to plan their products on the basis of their customers’ anticipations. Thus, social media research will be one of the top trends in 2017, and many more years to come.
- Real Time Insights and Call To Action To Intermingle
In the coming year, real time insights will require a close intermixing with the CTA (Call To Action) between the present day technology providers and market research. This will put additional pressure on the market research companies to exhibit the ROI in real time, and in the measurable terms. Additionally, considering the real time insights and the following action, the lines between market research and marketing in many sectors will blur.
Choose Us for Best-quality Market Research Services
Flatworld Solutions is one of the leading providers of high-quality and reliable market research services. With a team of expertise-oriented and seasoned market research experts, we provide valuable market research related information to our clients which can be leveraged for taking the right business decisions, and much more. Our market research experts use the most up-to-the-minute technologies and tools to derive most resourceful information. If you want to enquire about our market research offerings or have any query, you can send it to us by writing it in the below given comment box. You would soon be contacted by our executives with apt solutions to your queries/questions.
Interested to know more?
- How to Find Out If a Product Will Succeed through Market Research?
- Who, What, When, Where, Why & How – Answer It All With market Research!
Editor
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