We are living in an age where the need for video for product or service promotion has become important. Every other brand or company make use of video for the promotion purpose and reach out to the wider audience. With the demand for video creation is increasing, the demand for video editing is also increasing. There are many new emerging video editing trends helping brands to use as a part of creativity for marketing purposes:
Live Video and Real-Time Shopping
Live streaming of video gets the best organic traffic and engagement. According to the report by Socialbakers, Facebook Live is the most engaging video format on the platform. Like Facebook, Instagram live video is also equally engaging. In 2021, we will see more such real-time videos that can help in engaging viewers.
Repurposing and Cross-Posting
Videos on platforms like Facebook, Snapchat, or Instagram are visible for few hours unless new video content emerges. However, platforms like YouTube and websites still help in building the traffic. In 2021, we will witness more repurposing and cross-posting. Social networks are a pay-to-play proposition for distribution; the majority of the reach will come from boosting old posts to custom audiences and interest targets.
Change in the social media algorithms and Video Content
In 2020, more than 428 million videos were uploaded on all the major platforms. Therefore, in 2021, we can expect more than 600 million videos. In 2021, we will see a change in the social media algorithms promoting more and more video content. Every platform has its algorithm to make the video go visible. Facebook’s algorithm uses signals like how man people react, comment, or share posts to ensure to get into the feed.
More WFH and Entertainment Content
The year 2020 and 2021 involved a lot of work from home (WFH) and saw many videos being generated at home. In 2021, we would continue to see the rise in WFH and entertainment content. Similarly, there will be a rise in podcast and self-help video content. People love watching content that is entertaining and lifts their morale in these distressing times. Therefore, for video creators, 2021 will be a great year.
Choose Flatworld Solutions for Superior Quality Video Editing Services
Flatworld Solutions has been a pioneer in providing the best quality video editing services and a plethora of other creative design services to clients around the globe. We have some of the most creative and experienced video editors on board who can cater to all your requirements with ease. We leverage the latest video editing tools and technologies while delivering error-free and superior quality services to clients.
If you are looking for a reliable and cost-effective video editing service providing company, then your search ends here. Get in touch with us today!
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