Importance of Transcription in Current Digital Marketing Trends

Importance of Transcription in the Current Digital Marketing Trends

Posted on September 13, 2018

At present, video content is the most demanding and dynamic medium for generating interest. It showcases business services and products in an engaging manner that hooks the audiences’ attention. However, standing out from this crowd of competition is easier said than done. Businesses today look to keep their current crop of clients happy and satisfied with the information, all the while digging for more leads and opportunities. One sure-fire way of generating more leads and leveraging the potential of video content is video transcription.

Irrespective of whether your company uses YouTube or other video streaming platforms to highlight your message, you can strive ahead of your competition by providing search engine crawlers as much text-related content as possible about your videos. Together, digital marketing and video transcription, are a deadly duo of productivity and results. One can interview pioneering personalities or experts in their field of work, or provide information by themselves through podcast contents. Search engines don’t sit around to listen to the audio content, instead, they prefer reading its content, thereby helping you ameliorate in the SEO rankings. Here are some of the reasons why transcription is important in digital marketing:

  • Improves Traffic

    The benefits of transcription in terms of SEO is undeniable. YouTube search index ranks videos with full transcriptions, provided they are written with accuracy. Additionally, the text content can act as keywords to help your video appear in the search results as and when users search with a keyword. Search engine crawlers detect videos with consistent keywords and rank them accordingly. Marketers are aware that improving one’s SEO, not only helps in attaining higher visibility but also increases the amount of traffic. This way you’ll be able to reach a wider and targeted audience, which would then help increase your rate of conversion.

  • Boosts Engagement

    The need for more online engagement and providing acute customer experience is of utmost importance in the online world. Thankfully, video transcriptions help in doing exactly that. According to a study by Unbounce, using video content on the landing page itself can strike up the conversion rate by 80%. Video transcriptions help save the time of viewers as they can easily jump to and jump back to a certain section in the video which might be of their interest. Additionally, there are a large number of people who prefer reading over viewing. Transcription gives them the chance to scan the content and take notice of the video content.

Other Essential Benefits of Video Transcription Services

  • It is more effective than the tag feature
  • The captions help facilitate deep linking
  • It caters to a diverse range of audience, who might be deaf or blind
  • Text can be used for link building
  • Transcription archives the content

Choose Flatworld Solutions for Accurate Transcription Services

Flatworld Solutions is a company that commits to match the transcription requirements of varying order with utmost quality and professionalism. It implements its high-end technologies and infrastructure to bring forward the best possible transcription. We have a team of highly experienced and skilled transcriptionists who can cater to the different needs of the client. Contact us today to avail our unparalleled transcription services.

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