How to Beat Virtual Tours with a Real Estate Video Tour

Posted on November 27, 2013

Sometimes real estate agents and real estate professionals notice that their competition is using virtual tours, while they’re still only using pictures. The good news is, you can actually leap frog the competition by jumping right up to real estate video tours. The newest trend in online listings of real estate involves video tours, which have a lot of built in advantages over virtual tours.

Making the Comparison in the Real World
In some ways it is difficult to compare real estate video tours in general, because there is such a wide variety of quality in video tours. This is why it is important to work with someone who has the experience, equipment and ability to make high quality real estate video tours. There are a lot of factors to consider, such as lighting, camera stability, camera quality and editing. In addition, you want to work with someone who has the desire and ability to plan the video well, tapping into skills such as production and directing.

When done right, a real estate video tour can be significantly better than a virtual tour. When done poorly, though, it can be a drawback. When real estate video tours are done in poorly lit homes without steady camerawork, they can make the home look dingy, dark and smaller than it is. When they are done properly in well-lit rooms, they can make the home look wonderful and larger than it is. Obviously you want to get the most out of the video, so it is important that you plan it out well and work with someone who really knows what they are doing.

So obviously making a comparison is difficult, because you have to account for the fact that the quality of video tours varies greatly. However, we’ll assume for the purposes of comparison that the video tour is at least reasonably well done.

Real Estate Video Tours Have Inherent Advantages
Real estate video tours give the realtor and the seller a lot more control over what the potential buyer will see. They can start the video off by showcasing some of the strong points of the home and they can shoot it from the most flattering angles. As a result, they can make sure that the potential buyer sees the home in the best light possible. When working with a virtual tour, there is more control in the hand of the user and that means that they may notice flaws more prominently.

In addition, the photo quality in virtual tours is usually not very good due to the process of stitching images together to make the tours. As a result, video will have sharper pictures and be easier for the user to see. Losing out on potential sales because of poor image quality is a huge mistake.

In order to get the most out of real estate video tours, work with someone who has been making high quality video tours and has a track record of success.

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