Is your company ready for a new logo? If your current logo does not represent your business at its very core, then it’s time to make a change. Still a bit confused? Here are five signs that it’s time your business invested on a new logo.
1. Your logo does not adapt well with today’s media
If your logo was designed 10 to 15 years ago, it may not be optimized to work well on your site or on social media platforms like Twitter or Facebook. Earlier on, logos were only used on Yellow Pages or on Brochures, but today your logo needs to function well across several mediums. To start with, your logo should be easily sized up/down and readable. It should look good in black or white and make an appealing button on a mobile app.
2. Your logo does not represent your present business
As time passes, most businesses evolve. It is not an unheard practice for most companies to start with one service/product and then diversify into something different over time. Your logo should accurately stand for what you currently offer. In other words, a logo should capture the essence of your current business as well as what you plan for in the future.
3. Your logo was not professionally created
If you created your logo by yourself or had a friend to create it, then maybe it’s time you went in for some professional help. Remember that if you do not receive compliments on your logo, then it probably requires another redesign.
4. Your logo is not as appealing as your business rivals
Since the world of business is extremely competitive, it is important that you look at your competitors logo designs. If you find that their logos are more appealing than yours, then it is a good indicator that you need to either change or update you logo. If you are still unsure, then take a look at your social media following and compare that with your competitors. If your rivals have more fans and followers, you will need a new design.
5. Your logo is complicated
Today’s growing trend in the world of design is to keep the design simple. Earlier on drop shadows and gradients were popular, but today such techniques are outdated, as they are difficult to use across mediums. Make sure that your business logo is not too complex. Choose a simple logo that uses not more than three colors, if possible, go for a flat matte look. To check if your logo is simple, see if can be used in a transparent form in the background and still be recognized.
If logo designing is something that you do not want to handle yourself, you can consider outsourcing logo design services. A professional logo designer in India can come up with a simple, yet effective design for your company and help your business get ahead of your competitors. Read more about outsourcing logo design services.
Interested to know more?
- 4 Reasons Why Your Business Needs A Professional Logo
- 5 Tips on Working With A Web Designer To Redesign Your Website
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