Use these five steps to create a winning marketing strategy that is sure to boost your ROI!
Do you want to come up with a successful marketing strategy? If yes, then you should develop a marketing strategy alongside your business plan. This way you can be absolutely sure that your marketing is going to give you the desired results.
Following a structured process for marketing can help you tap into all the creativity required to develop a great marketing plan, while making sure that your strategy is directed towards getting the results that your business needs.
Here are 5 steps that you can use to help you get started with a winning marketing strategy.
1. What is it that your business does, that others don’t? (USP)
This is the starting point for any marketing strategy. Getting to the core of what you do will be the heart of your marketing plan. Sit down with your team and describe your USP. This can reveal how your business is unique and different from other companies that offer the same products/services.
2. Who is your target market?
Clearly defining your target market is a key factor in the marketing activities that will later flow from your strategy. An undefined target market will lead to muddled up/ poorly targeted messages which use the wrong marketing methods. Defining your target market on a regular basis will ensure that your marketing choices are on track.
3. What are the benefits of your products/services?
Though stating the benefits of a product/service comes easily to many businesses, it can be executed poorly. You must remember to write down the benefits of your products/services from the point of view of your prospective customers. By defining the benefits of products/services from the point of view of your target market, you can obtain a huge advantage when you execute your marketing.
4. How do you plan to position your products/services?
Positioning your products/services refers to how you will getting them to your target audience. This is not only in terms of distributing them, but also on how you will position your products/services against competitors and how your prospective customers will interact with your products/services. Are your products/services expensive or cost-effective? Are they a mass market repeat sale or an on-off purchase? Asking such questions can help you define your marketing plan.
5. What marketing methods do you plan to use?
Deciding on the marketing methods that you will use is the final crucial step. Once you have defined your market and positioned your products/services, you can decide on what marketing methods will be most suited to your goal. You can consider the full range of methods before finding the ideal marketing method.
Do you need help with crafting an effective marketing strategy? We, at Flatworld Solutions can help you. Read more about our Market Research Services.
Interested to know more?
- How to Identify, Find & Evaluate Your Target Market?
- Who, What, When, Where, Why & How – Answer It All with Market Research!
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