With time, every industry evolves and the wedding photography industry is no exception. Until now, we have seen wedding photography change and improve drastically in almost every aspect. We can expect the same in the coming year. This article takes a tour on some of the most expected wedding photography trends in 2019.
- The Relaxed Wedding Trend
Gone are the days when marriages meant formal and serious stuff. Couples these days are becoming more and more relaxed in both their approach and their take on marriage. They are looking out to making the most of their special day without worrying about details. That also reflects in their wedding photography pictures. We can expect more relaxed and informal wedding pictures gaining popularity in 2019.
Technology and innovation have left no stone unturned in drastically impacting various industries in the last few years. Financial services industry is one such industry, which has been significantly impacted by changing technological advances. Last year, we saw numerous trends and advancements in the same and we expect a lot more of changes this year. Read on to know the most important trends in the financial services marketing industry:
- Focus on Customer Experience, Data-driven Marketing
With the stiff competition that the already established financial companies are facing from the newer ones, they will surely try to win the trust of more and more customers. They will focus on creating a better customer experience and building their trust. A more personalized approach will gain popularity with an emphasis on data-driven marketing.
When we talk about social media marketing, one of the most effective and strongest media is the video format. Video format not only ensures that the brand is promoted well but also promises further user engagement. Which is why, almost every social media platform, is working on supporting video creation and production. The success and viewership of the video format led to Cisco predicting, that by 2019, almost 80% of the internet’s content can be expected to be in the form of videos.
To support longer video creation, Instagram launched IGTV in June 2018. It has been compared the Video giant YouTube, but read on to know what exactly is IGTV and what makes it different.
What is IGTV Video?
IGTV is an application that can be either used alone or the same feature can be used on Instagram. The basic difference between IGTV and Instagram stories is that the former can last up to an hour length. The user can simply download the app and create their own channel to get started.
Information technology is evolving at a massive rate, and rightfully so since they are one of largest industries which actively uses smart machines. And this truly is the age of smart machines and technology, and one of the latest developments that have the IT industry trying to figure out new uses is cloud computing. Tech-based brands who actively integrate cloud computing technology will easily have an upper hand in the market in the coming times.
So, here’s a look at some of the latest cloud computing trends which the bigger IT sharks are aiming for:
- Quantum Technology
No, this is not a page from Marvel comics. This is a real-life technology which provides ease in highly complex and time-consuming processes such as AI conversations, real-time predictions, data encryption, etc. Quantum computers have already been put to use by companies such as IBM and it is time that every small and mid-sized IT brand also started integrating quantum technology into their processes.
The healthcare industry is easily one of the biggest industries right now. And it is also a sector where it is very easy and common to lose money. No, we are not talking about insurance companies who give out plans with a lot of writing in small fonts, instead, we are referring to the healthcare providers who practice fraudulent billings to earn profits. In this article, we will first explain how this process works and also how machine learning can pose as a potential solution to this problem.
How does this fraud work?
Medical companies provide insurance options to all of its patients. And while these insurance options are usually supposed to take care of prescribed medication costs, some of the companies send out refills to the patients without them even having applied for it. In this process they allow each prescription to be billed twice, maybe even more, thereby making profits off medication even though the insurance should have covered it.
IoT, or the Internet of Things, is one of the latest innovations in the machine learning world, and of recent, it has really picked up steam in the IT world. All of the big brands have already started hiring IoT professionals and are ready to use IoT options to enhance their solutions. Now, it’s time for both mid-sized and small-scale businesses to jump onto the bandwagon and make use of the technology.
However, it is also worth noting why these brands are using or rather adopting IoT technology? Let us find out:
- All-around Monitoring
Since IoT has the capability of integrating into systems which uses the internet, it can be used to connect all these systems and receive all-around data about anyone. For example, with the help of IoT, every aspect of an employee can be recorded. From how many emails they send a day to the amount of time spent at the coffee machine, IoT can record all data and provide personalized solutions.
Augmented reality is a disruptive technology which serves the purpose of blending real-time scenes from the world with virtual information. This is basically the next jump in the road of science from 3D, and developers worldwide are bringing to life various applications of the AR technology. It was recently seen being used in the famous mobile device game, Pokémon Go, however, this technology promises much more practical usage. Let us take a look at some of these factors.
- Directions Maps
AR technology is being used to provide people with directional guidance in various places. An airport has applied this technology in their airport to help people navigate around without any hassle. In the near future, it can also be used to give people accurate directions throughout cities.
Artificial Intelligence has come a long way since its inception and one of the latest uses of it has been found in the law and order sector. According to scientists, the process of a crime being committed or a person’s mindset turning into that of a criminal’s can be calculated. However, this requires analyzing a huge volume of data which of course is something that the AI machinery is based on. All leading governments are now allocating budgets into training AI technologies to function within their law and order systems.
This, however, comes with a catch. The data records of law and order systems about criminals and criminal activity, in general, is tainted with shades of discrimination towards the minorities. For example, an AI system which takes into account the criminal past of a person and calculates their chances of going back to their criminal ways is most likely to choose minorities like the ones who are more likely to falter.
These problems aside, there are still quite a few things that an AI system can do which are of great help to the police and detectives. Here are a few amongst them:
Accounting resources are one of the most important parts of an insurance company. With the advancement of time, insurance services have become highly personalized and therefore the process of accounting has become complex. For any established insurance company to stay in the business it is important that they allow all accounting operations to be handled by a professional team and one of the easiest ways to achieve this is through outsourcing. This process provides a lot of benefits for the business house and we have listed a few of them below.
- Faster and Accurate Services
If an insurance company hires an in-house accounting team, the entire process of introducing them to the company’s policies and clientele will need to be done. This takes up quite a bit of time before the accounting process can begin at a full swing. Whereas a team which handles outsourced projects are used to the process of handling offshore material and can integrate themselves at a much faster speed. They also provide absolutely accurate results using state of the art accounting technology.
Social media has become the marketing hub that everyone is concerned about, and for all the good reasons. Various social networking channels such as Facebook, Twitter, Snapchat, Instagram, etc. have millions of users to whom the products can be reached out to. This process is however not really easy as there are quite a few technical nuances one needs to understand in order to promote their video content on social media platforms. Here are a few things one should ensure their social media marketing strategy to stress upon:
- SEO and SEM
Every social media platform hosts their own search engine and the ranking of content on social media searches also affect the Google search positions, and vice versa. As a result of this usage of proper search engine optimization and search engine marketing strategies become imperative to the cause. This includes keyword researching, optimizing and SEM-based copy, competitor analysis programs, and various other processes.