6 Ways to Make your Company Website Look Great on a Smartphone

Posted on June 28, 2014

With the rapid increase in the use of Smartphones for online browsing and buying, you need to ensure that your website is optimized for mobiles.  According to a recent survey, over 58% of UK consumers use their smartphones and 19% use tablets to access the internet and go online.  The challenge that companies today face is to make their website perform well on any type of mobile platform – right from the very basic mobile phone to the very sophisticated tablet / smartphone.

To make the mobile web browsing experience seamless, make sure that you know and understand the needs of your customers. Here are six ways that you can use to make your website look great on the smartphone or tablet of your customers:

1. Understand who your customers are

With the wide range of mobile devices in today’s world, understanding who your customers are is a critical factor. You need to be aware about who is using what type of mobile device to access your company website. The mobile section on Google Analytics can give you a complete picture about the type of browsers used to access your site (Explorer, Chrome or Safari). You can also get to know if your customers are visiting your website and then immediately bouncing off.

2. Shift your focus to important things

Find out what content your mobile consumers are looking for or need the most. Make sure that a user does not have to navigate through layers of unnecessary content. This way, you will not be throwing too much of information at your mobile users and slowing down their ability to find out what they want. Get rid of features that take ages to load and always keep in mind constraints like connectivity and bandwidth.

3. Start thinking like your users

Provide your consumers with an easy path to find important information like your contact details. If you own an ecommerce website, make sure that you make it easy for a user to buy products. Limit the amount of stages that a customer has to go through in order to find out what they are looking for. Offering a “click to call” option can make it easy for a user to call up your business and can save them the trouble of jotting down your number.

4. Make the most of responsive design

Use responsive design – when your customers access your website via a mobile device, your site will understand what device is being used, the resolution, the screen size, the server and the speed and will then deliver an appropriate design to fit the screen of the user. With responsive design, you can have one website with multiple layouts. While you provide a rich user experience for some, you can also offer a simple text version for others.

5. Tap into the power of mobiles

Make the most out the features of mobile devices. For example, with the feature of GPS, you can offer step-by-step directions to consumers when they search for your location details. Since most mobile devices are connected to social media sites, you can make sharing content easy and simple. Always remember to offer an auto-fill option, as people’s phones are generally stuffed with contact details. There are several such tricks that you can use to make your site more mobile-friendly.

6. Optimize your site for mobile searches

Mobile SEO can be challenging, but there are some important things to take note of. Since most mobile searches include local information, ensure that your site is well optimized for local search details. Also optimize your website for short search terms. With recent advancement, mobile search keywords can even be linked to your responsive design. This means that certain keywords can bring up an easy-loading version of your company website.

Need help with optimizing your website for mobile phones? Find out how we at Flatworld Solutions can help you.

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