6 Tips for Conducting the Perfect SWOT Analysis

Posted on October 20, 2014

Do you plan on starting a new business venture? Or maybe you plan on introducing a novel business strategy? If yes, your business will find it quite helpful to conduct a SWOT analysis. With a thorough analysis of your Strengths, Weaknesses, Opportunities, and Threats, you can get a deeper insight into the external/internal factors that can help your business reach its goals. Though a SWOT analysis is quite useful and easy to perform, there are a few things that you should keep in mind while performing a SWOT analysis.

  1. Start with external factors

    Begin the analysis by evaluating the external factors of your business before evaluating the internal factors. Opportunities refer to your company’s ability to grow in the market and offer better value to your customers. Threats on the other hand are factors that put your business at a risk. By finding out the threats before they can escalate, you can come up with an effective plan to get over them.

  2. Convert strengths and weaknesses into opportunities

    Discuss with your staff and identify the weaknesses and strengths of your business. Carefully go through each strength and weakness. This can help you analyze whether or not it can be converted into new business opportunities.

  3. Opportunities and timeframes

    Discuss the deadline for all the opportunities that you have listed. Since opportunities are external, your company can take advantage of them. By assigning a timeframe, you can better understand the time needed to get the maximum benefits out of the available opportunities.

  4. Threats are not within your control

    You must remember that threats are mostly out of your control. However, you can view threats as challenges that your business should overcome.

  5. Use real data

    If you want to make the most of your SWOT analysis, then base it on real data. As if you build up a strategy on presumptions, the strategy is bound to fail. Likewise, ensure that all important data is included in the SWOT process, otherwise, you may miss out on opportunities.

  6. Prioritize important items

    Select the most important items in each category and prioritize your lists accordingly. Since these items will bring your business the most profits, they will enable you to build the foundation for the development of effective business strategies.

Get a SWOT analysis today

With an effective SWOT analysis, you can come with strategies based on influencing your strengths and opportunities. You will also be able to overcome your weaknesses and threats. A SWOT analysis will not only help your company identify its current position, but will also provide the insight that you need to develop effective strategies that can aid you in meeting your business goals. Contact us at Flatworld Solutions to get an expert SWOT analysis for your company today.

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