A logo is not just an artwork that acts as the most recognizable symbol for the company, but, it also represents the company’s philosophy and vision. Thus, it is very important for a business to carefully design its logo so that it can clearly communicate its unique message. With the ever-increasing power and reach of World Wide Web, more eyes are watching your business activity in the digital world than ever. This is why every element related to your business matters. So, if you are wondering about which points you should consider and which ones should you neglect while designing alogo, you are at the right place.
This post mentions some of the best practices for logo designing. By following the below-given tips and tricks, you can certainly design a stunning and unique logo for your company.
- Make it Unique
How many times have you seen clichéd logos, which look attractive? It’s important to design a unique logo that is relatable to your business but does not look completely stereotypical. So, come up with out-of-the-box ideas and design logos which are not only inimitable but are also capable of establishing a connection with your audience.
- Typography Can Help, But, Only When Used Smartly
Undoubtedly, the typographic logos are classy and timeless. Moreover, they look apt from the perspective where we expect a logo to represent the business name clearly. So, if you are planning to use typography-based designs for your logo, be very careful about using some unique concepts such as pairing the small fonts with big ones, thin fonts with their thick counterparts etc. Sometimes, even the most harmonious colour combinations, the most sophisticated imagery, and even the best ideas may get blighted due to inferior typography. So, ensure that your typography logo looks striking and attractive.
- Use the Right Colours
Usage of the right colours is vital for designing superior logos. As per a recent study conducted by the University of Loyola, the colours can boost the brand recognition by as much as 80 percent. While single colour logos look ideal, you can also experiment with multi-coloured logos if they don’t look busy or confusing. Two contrasting colours can also be used for designing eye-catching logos.
- Use logo Grids
Geometrically aligned logo designs look much better than the randomly designed ones. Grids offer a lot of benefits, and the most prominent advantage is that they help you design with much greater flexibility and ensure that the outcome is aesthetically appealing.
- Avoid the Clutter
One of the best strategies to design an attractive logo is avoiding extra cluttering. Excess cluttering makes the design look confusing and busy. You must design a clear, concise and clean design with the apt white spacing.
- Keep it Simple
One thing that we can learn from the successful logo designs of Apple, Nike and Adidas is that keeping the design as simple as possible helps in making it more popular. So, follow the golden rule that simple is better.
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Flatworld Solutions is one of the leading logo designing companies and is a pioneer offering a wide array of creative services including animation services, artwork services, video editing services, writing services and much more. We possess a team of creative professionals who excel at delivering high-quality services which demand originality and an innovative vision. Our services are reliable, cost effective and time efficient. So, if you are seeking a firm to outsource creative services projects, you can consider Flatworld Solutions. You can leave your query or the question in the below given comment box, and we assure you that our executives will contact you soon.
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