5 Must-Have Features of an eCommerce Website

Posted on July 5, 2015

Is your eCommerce store equipped with the five must-have features of a successful eCommerce website? If not, then read more to find out what you need to include in your site to make it a success. 

Do you want your ecommerce website to provide excellent accessibility and usability for your customers? If yes, then ensure that your eCommerce site is equipped with these five must-have features, which will guarantee the success of your online business.

The five must-have features to consider are as follows:

1. An accurate & fast search feature

In today’s hectic world, everyone has a busy life and customers are no different. A clear, functioning search bar on your eCommerce site will help a customer shopping online to find exactly what he/she is looking for. Make sure that the search bar is not hidden in the website footer, but is one of the key design features of your site. Next, the search function should provide accurate results, so that your sire is more accessible and can be easily navigated.

2. Easy-to-use navigation

The second must-have that your site should have is structured navigation. With clear website navigation, your target audience can quickly and easily search for products that they are interested in. Pay attention when designing your menu and cornerstone categories, as these will play an important role in the website layout. A structured navigation will enable your site to perform better on different search engines and can also be easily spotted by customers when searching for specific products on popular search engines (Google, Yahoo or Bing).

3. Customer-centric content

It is integral that your eCommerce website offers high quality content that is targeted towards your target audience. A good user experience on your website will encourage your customers to spend more time on your site and will increase the chances of them buying a product. The content should provide important information that a target audience will be interested in knowing and not difficult-to-understand industry jargon.

4. Label with product descriptions

A common mistake that most eCommerce sites make is that products are merely labeled with code names. This can be misleading for customers. Instead, make sure to use descriptive text for each product. This will help in influencing decisions and help customers to make an informed choice before heading for the check-out. Descriptive text can also help your products to be found by search engines.

5. Use high quality images

Even though quality content is essential for your website, content alone cannot help you sell products. What your site needs are high quality images. Low quality images can make your site look cheap and can even have an adverse effect on your brand. Take professional photographs of your products and ensure that they are optimized for the web before you upload them. Detailed and clear images can also help a customer in the decision making process.

Looking for eCommerce services which can put your online store on the road to success? Read more to find out about the website design services offered by Flatworld Solutions.

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