Microsoft is currently the leading cloud infrastructure for businesses. It offers Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) under the Azure umbrella. Azure is designed in a way allowing building, deploying, and managing all types of apps quickly and easily without investing in other underlying infrastructure. It carries integrated cloud resources meeting security and compliance requirements.
Microsoft cloud Azure is estimated to be the largest IaaS and PaaS service provider, benefiting businesses in terms of flexibility, cost-effectiveness, and cutting-edge technology.
Let us check 5 such benefits of using Microsoft Azure:
- Works Perfectly for Small and Established ones
Microsoft Azure is designed to fit all the types and sizes of businesses. From local food delivery apps to multi-national corporations, it helps in meeting the IT demands of every type of company. Moreover, it allows businesses to launch and store internal and external applications using cloud technology, saving time and cost of the IT section.
Digital marketing is one such industry, which keeps on changing year by year. Digital marketing experts need to stay updated about the new changes and implementing the same on the marketing for better results. This change will also help them to design their campaign and help the brand to reach the maximum audience.
Let us check some of the digital marketing trends to see in 2021:
- Short-Form Videos
Many entertainers and even brands are creating short-form videos that are either funny or message-oriented. Platforms like Instagram, Snapchat, and Facebook offers short-form video options. Marketers look for young customers to invest much of their time in creating short-form video strategy. However, marketers also need to make sure the video balances between message, quality, and creativity.
Platforms like Instagram and Facebook have created enormous competition among users to look at their best. Not just individuals, but brands too want their products to look lively and edited professionally. In 2021, there will be a major shift in the photo editing process and tools. Let us check some of the major photo editing trends for 2021:
- Displaying Original Photo
In the age filters and retouching, the best is to keep your photos untouched. Unedited photos mean authentic, and in 2021, we will see more of such images on all platforms. This trend is to keep things raw and unfiltered.
We are living in an age where the need for video for product or service promotion has become important. Every other brand or company make use of video for the promotion purpose and reach out to the wider audience. With the demand for video creation is increasing, the demand for video editing is also increasing. There are many new emerging video editing trends helping brands to use as a part of creativity for marketing purposes:
Live Video and Real-Time Shopping
Live streaming of video gets the best organic traffic and engagement. According to the report by Socialbakers, Facebook Live is the most engaging video format on the platform. Like Facebook, Instagram live video is also equally engaging. In 2021, we will see more such real-time videos that can help in engaging viewers.