A well-designed brochure can build credibility for your brand, enhance the value of your products/services and help you position your B2B company as a legitimate business in the minds prospective customers.
If you thought that physical brochures are not necessary anymore, you may need to think again. A professionally designed brochure is a great tool to use at tradeshows, events or sales meetings, when you meet a client for the first time. A brochure listing your capabilities, will remind a prospective customers of the products/services you offer and what sets you ahead of other competing companies.
Since a brochure can be given immediately, it is more effective than other marketing material, like a website, which needs time to look at. Also very often, a brochure is right in front of a client, this will motivate them to find out more about your business and pay a visit to your site.
To make a great connection with your customers, your business brochure will needs these three design elements:
1. An impressive cover: There is a good chance that your customers have a very short attention span. This is why your brochure cover should immediately catch the eye and interest of your customers. Otherwise they will not open or read the brochure. For an impressive cover, make sure to use a visually appealing design, along with an attention-seeking headline that promises a powerful advantage for your clients.
2. Persuasive content: You must remember that your prospects are not interested in knowing a detailed history of your business. Instead, they would be happy to get more information about your services/products and how you can help them save on cost, reduce time or achieve a higher sales target. Make your content focus on what challenges and problems that your customers can solve by choosing your company over your competitors. Make sure to use charts, images or graphs to support what you say. Continue reading →
Hesitant about outsourcing mortgage processing? Read on to find out more about the three unknown benefits of outsourcing mortgage processing.
Ever since the 2008 banking crisis, mortgage companies, small financial firms and community banks have been trying to stay afloat. Added to this, the CFBP has added new regulations which have brought about an added penalty risk for regulatory non-compliance. An increase in loan demand, coupled with the need to maintain loyal customers has forced mortgage companies to turn towards outsourcing service providers for efficient mortgage processing.
Is your mortgage company facing a similar situation? If yes, you will be gaining more from outsourcing, than you ever imagined. Apart from the know benefits of huge cost savings, reduction on expenditures like the CapEx investment and reduced staff and overheads, outsourcing mortgage processing can also bring in other benefits to your business:
1. Outsourcing is suitable for large/small banks
Big banks have the required resources to help them keep up with CFBP compliance and Dodd-Frank burdens. However, a majority of banks can cut down on cost by outsourcing either all or a part of their mortgage processing process. The Mortgage Bankers Associated (MBA) has forecasted that credit unions, community banks and regional mortgage companies are more prone to going under, with the increase in compliance burdens. Continue reading →
Thinking twice about outsourcing photo editing work to India? Read on to find out the top four benefits that you can leverage by outsourcing the post-processing of your images.
Image editing is the most commonly outsourced task in the global market and it is easy to understand why. Whether it is adding a couple of touch-ups, creating a masking effect or rasterizing an image, most of the work associated with image editing requires extensive computer processing in order to accomplish the task properly.
Photo editing work is also very repetitive and can shift your focus away from your customers. Carrying out image editing in-house will also require heavy investments in terms of resources, software and infrastructure. Outsourcing service providers on the other hand can complete any photo editing work at a much lower cost and within a very short turnaround time. This is what makes outsourcing image editing so beneficial.
Here are the top four benefits of outsourcing photo editing:
1. Make better use of your in-house staff
Repetitive photo editing tasks can take away precious time from your in-house staff. Instead of spending time on processing images, the skills and expertise of your resources can be put to better use by outsourcing. You can use your experienced staff for more creative work, instead of using their time for low-level image processing. If you own a small firm or a start-up, you too can outsource repetitive photo editing, instead of hiring an expensive team of in-house resources. You will also be able to save a lot on cost.
2. Save on expensive software
Proper photo editing requires the use of high-end software suites that can cost you thousands of dollars, as well as expensive computer systems to efficiently process the images. Outsourcing can help you eliminate all such costs. Continue reading →
Is your eCommerce store equipped with the five must-have features of a successful eCommerce website? If not, then read more to find out what you need to include in your site to make it a success.
Do you want your ecommerce website to provide excellent accessibility and usability for your customers? If yes, then ensure that your eCommerce site is equipped with these five must-have features, which will guarantee the success of your online business.
The five must-have features to consider are as follows:
1. An accurate & fast search feature
In today’s hectic world, everyone has a busy life and customers are no different. A clear, functioning search bar on your eCommerce site will help a customer shopping online to find exactly what he/she is looking for. Make sure that the search bar is not hidden in the website footer, but is one of the key design features of your site. Next, the search function should provide accurate results, so that your sire is more accessible and can be easily navigated.
2. Easy-to-use navigation
The second must-have that your site should have is structured navigation. With clear website navigation, your target audience can quickly and easily search for products that they are interested in. Pay attention when designing your menu and cornerstone categories, as these will play an important role in the website layout. A structured navigation will enable your site to perform better on different search engines and can also be easily spotted by customers when searching for specific products on popular search engines (Google, Yahoo or Bing).
3. Customer-centric content
It is integral that your eCommerce website offers high quality content that is targeted towards your target audience. A good user experience on your website will encourage your customers to spend more time on your site and will increase the chances of them buying a product. The content should provide important information that a target audience will be interested in knowing and not difficult-to-understand industry jargon. Continue reading →